The golf industry has seen a promising rise in participation in recent years, including club membership and driving range visits. This upwards trajectory presents a wealth of new opportunity to a market already tightening its image, promoting inclusivity and facilitating a new generation of golfer. Joe Beditz, CEO of the National Golf Foundation is optimistic that the industry can adapt to what he calls ‘an inflection point’ in the games history, encouraging the sport to grasp the opportunity to capitalise on the increased interest it is receiving.
Following the success of recreational golf giants BigShots Golf and Topgolf, local driving ranges have also began to ramp up their entertainment value, creating modern, efficient and inclusive venues to welcome players of all ages and abilities. This has been heavily enhanced by ball tracking technology like Toptracer and Inrange, which have led to increased ball output and higher profits for range owners.
Figures from the R&A 2020 GB&I Golf Participation Report, showed an increase of 2.3 million on-course adult golfers in Great Britain and Ireland. The study also reflects a 25% rise in female participation; a triumph to the sport, and a huge success for grassroots golf and the sports wider social landscape.
We have seen a real surge in the number of golfers playing the sport, and this is reflected by the high demand for tee times and clubs reporting a strong interest in membership.
This has also been reflected at the driving range, and for the first time, off-course golf has overtaken on-course in popularity, data from National Golf Foundation research suggests. These promising new figures are being recognised across the globe, with facilities tailoring services to suit the needs of new and existing golfers.
From the success of such growth, our clients have found the need for more robust ball management systems which we have supplied to a host of driving ranges, from BigShots and Topgolf, to smaller, local ranges who have also encountered increased need for efficient systems to keep up with the demand of their busy ranges. Our clients feedback has been strong and consistent in message; Range Servant systems provide maximum efficiency, and minimal downtime – an invaluable concept for range owners worldwide.
As popularity rises, and the golf landscape adapts, our client base continues to grow. Our team is also expanding, and we now have more engineers on the ground than ever before, ensuring venues are being serviced regularly, and new installations are being completed efficiently to meet the busy demands of our clients.
Contact us to have a conversation about how we can help to support your driving range requirements.
