
The 30-Second Test
Before a golfer has hit a single shot, they’ve already made up their mind. Not consciously, perhaps. But within the first 30 seconds of arriving at a driving range, they’re already forming an opinion about the facility in front of them.
The balls
The bays
The atmosphere
The pace
The details
It’s what psychologists call a first impression. In golf, it’s often created long before the first swing.

